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f, fwe, Why Is a Site with Ugly URLs Ranking Above Mine? – skywills
Why Is a Site with Ugly URLs Ranking Above Mine?

Why Is a Site with Ugly URLs Ranking Above Mine?

Hey all, you cool cats and kittens. It’s time for one more spherical of Ask an search engine optimisation.Today’s query comes from Shubham in Telangana.I’m going to paraphrase the query right here to make it relevant to extra than simply the one instance given, however mainly Shubham’s query is about ugly URLs.Why is a web site with very ugly URLs rating above mine?What Is an Ugly URL?First issues first, what precisely is an unsightly URL?Google offers us plenty of examples of ugly URLs and URLs that would trigger some points.If one thing within the URL is inflicting Google to have problem crawling it, that may be a actual drawback.See the above hyperlink for examples of that.But so long as Google (and Bing!) can crawl a URL, it doesn’t actually matter if it’s “ugly” to customers.While key phrases in URLs, and URLs themselves is perhaps one of many a whole lot of rating elements, they aren’t a actually sturdy rating issue.Creating a URL with high-value key phrases is very easy, and anyone can do it with out a lot effort, so it could make sense to not rely too strongly on it for rating outcomes.The motive the outcomes with ugly URLs rank increased is probably going as a result of it has plenty of different sturdy indicators like related content material, hyperlinks, and so forth.As lengthy as the various search engines can crawl it, they’ll rank it – even when it doesn’t comply with greatest practices.That doesn’t imply you shouldn’t comply with greatest practices.Many SEOs will take any tiny little bit of assist they’ll get, and URLs are not any exception.Some Tips for URLsKeep URLs Short & SimpleURL size just isn’t a rating issue.But this helps customers simply keep in mind them, sort them, and so forth.Avoid Using Too Many ParametersIf you might have parameters that don’t change the content material, be sure your canonical tags are arrange properly.Try to Use Relevant Keywords Where AttainableBut don’t exit of your approach so as to add them in in the event that they aren’t needed.Avoid Using Fragments (#) Whenever AttainableGoogle ignores the whole lot after the #.And keep in mind, generally you want ugly URLs – like when including distinctive identifiers for information search – however that’s a matter for one more submit.More Resources:

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