Site Updates and Winning in SERPs

Site Updates and Winning in SERPs

Google’s John Mueller answered altering the principle navigation and the way it affected rankings. He urged a greatest method to attenuate damaging rating modifications.Site Wide Navigation ChangesThe query was about making a change to the sitewide principal navigation.This is the query:“We’re thinking of changing the main nav anchors by removing gender specific terms…For example we currently have men Citizen watches, this would change to Citizens Watches, place under a drop down menu for mens watches.Would this affect the rankings of men’s citizen watches or can the crawler understand the sub-nav dropdown?”So mainly they wish to consolidate the gender-modified sub-topics beneath a gender impartial key phrase variant.Presumably they could wish to rank for the non-gender particular model of the key phrase phrase however with out dropping rankings for the gender particular key phrases.Sometimes there’s extra site visitors for the extra common key phrase phrase. But rating for these could be problematic since Google encourages customers to drill down with People Also Ask kind navigational assist.It’s a toss-up whether or not a extra particular key phrase phrase converts at the next price than a common phrase. I typically desire particular phrases as a result of they have an inclination to transform properly.Google’s John Mueller gave a constructive response:“So usually we can understand the context of pages fairly well. And if you’re just moving things around from… like direct anchor text to more indirect anchor text and that you’re kind of shuffling the categories around a little bit then from my point of view that seems like a reasonable thing to do.And it wouldn’t necessarily be something where I’d assume like something negatively would come out of that.”Then he modified path and began speaking about rating modifications.“That said, anytime you do restructure your website it does mean that we have to relearn the setup of your website a bit. And that can result in some ranking changes.So that’s something where… my general recommendation for these kinds of things, if you’re a little bit worried about that would be to test it out.Try it out on a small part of your website where you get significant traffic but it’s not a crazy amount of traffic.”Will Major Navigation Changes Affect Rankings?There are so many variables for answering this query that there’s nobody proper reply. A website with hyperlink deep to the internal pages could be proof against damaging rating modifications because of modifications in the navigational construction.A website with a much less strong inlink construction could be extra risky and trigger a extra unpredictable consequence.Watch the Webmaster Office Hours Hangout

Leave a comment

Your email address will not be published. Required fields are marked *