Data-Backed Ways to Optimize for Google Featured Snippets
New analysis into Google SERPs reveals the highest methods of optimizing pages so as to maximize the potential of incomes featured snippets.SEMrush and Brado analyzed 1 million random SERPs with featured snippets to establish correlations between pages that earn these useful search positions.This knowledge can be utilized by SEOs and web site homeowners to create content material which will have a greater probability of being chosen for a featured snippet.First, lets check out have a look at some basic stats the research uncovered about featured snippets.Featured Snippet StatisticsSEMRush and Brado studied 160 million key phrases on desktop, and 46.1 million key phrases on cell, to discover what share of key phrases generate featured snippets.Here’s a abstract of their findings:19% of SERPs have featured snippets.7.3% of SERPs have double featured snippets.50% of a cell display is roofed with a featured snippet.70% of featured snippets are paragraphs (a median of 42 phrases/249 characters).19.1% of featured snippets are lists (a median of 6 objects/44 phrases)6.3% of featured snippets are tables (a median of 5 rows, 2 columns)4.6% of featured snippets are movies (a median of 6m35s)Industries which have the best share of featured snippets are:TravelComputers & ElectronicsArt & EntertainmentScienceAdvertisementContinue Reading BeneathFeatured snippets seem most frequently for key phrases with a selected search intent, corresponding to long-tail keywordsOut of queries made up of 10 phrases, 55.5% have a featured snippet. In comparability, solely 4.3% of single key phrase searches have a featured snippet. The share step by step goes up as extra phrases are added to a question, then drops off after 10 phrases.Now let’s have a look at the frequent components shared by content material incomes these featured snippet positions.Related: Google Featured Snippets: A 2020 web optimization GuideOptimizing Content For Google Featured SnippetsSEMRush breaks down the findings of its research and identifies these data-backed strategies of optimizing content material to earn featured snippets.AdvertisementContinue Reading BelowAnswer Question-based QueriesThe research finds 29% of queries triggering featured snippets begin with a question-based phrase, corresponding to “why,” “do,” and “can. Questions that start with “why” set off probably the most featured snippets.Of all “why” queries studied, 77.6% return a featured snippet. Queries beginning with “can” have the second-largest share of featured snippets at 72.4%.Date Your ContentGoogle incessantly returns dated content material in featured snippets.Of the several types of featured snippets, these are the odds that return content material with a date:Paragraph: 44%List: 47%Table: 19%Video: 20%Google additionally tends to preserve featured snippets present; 70% of articles in featured snippets have been revealed no later than 2-Three years in the past.However, older articles can nonetheless earn the featured snippet if they supply the very best reply.Use Subfolders SparinglyAccording to the research, lengthy URLs are much less seemingly to earn a featured snippet. The “sweet spot” is a URL with 1-Three subfolders.Of all featured snippets included within the research, 37.3% hyperlink to a URL with 2 subfolders. That’s adopted by 1 subfolder at 21.9% and three subfolders at 21.2%.To be clear, subfolders are the elements of the area listed after ahead slashes. As an instance:area.com is the foundation area. It has zero subfolders;area.com/subfolder has one subfolder; anddomain.com/subfolder1/subfolder2 has two subfolders.It’s extraordinarily unlikely that Google will return an internet site’s house web page within the featured snippet place, as solely 0.4% hyperlink to a website with no subfolders.AdvertisementContinue Reading BelowCombine Multiple Questions in One ArticleSEMRush recommends making a “featured snippet hub,” which is be achieved by answering a number of questions in a single piece of content material.This is alleged to improve the chance of incomes a number of featured snippets with one URL.However, I might be remiss not to point out SEMRush doesn’t present any specific knowledge to again up its suggestion right here.It could be useful to see some point out of the proportion of featured snippets linking to a featured snippet hub.It would even be fascinating to know the common variety of featured snippets earned per featured snippet hub.What SEMRush does present are these statistics about featured snippet hubs:98% use HTTPSContent size is upwards of 1,100 phrases or extra66% use structured knowledgeThey include a median of 14.5 heading tagsThey have a median of eight photos (with ALT tags)AdvertisementContinue Reading BeneathFor extra on any of the information factors included on this article, see the complete research right here.